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Best Practices for Shopify Product Pages in 2020
By Billy Gray
Jul 28, 2020
All of your marketing, all of your branding, and all of your efforts to divert traffic to your online store are ultimately trying to get people to one place: the checkout. Your most powerful means of doing this are your product pages. Therefore, it makes sense to have a thorough understanding of the best practices for building Shopify product pages in 2020.
The paramount goal for your product pages should be to build user confidence by providing all the information necessary for a purchasing decision and making the process as intuitive and straightforward as possible.
- Rosara Joseph, Venture Web
Why are product pages so important?
A poorly designed Shopify product page can turn a potential conversion into a cold dead end, whereas a well-designed one that has your customer’s aspirations in mind can be the final push that convinces them to buy.
There are unwritten rules that every Shopify product page should adhere to. You might think that your product is so amazing and that your website and branding look so great that all you need to do is show your customers the product and they’ll buy it. This couldn’t be further from the truth.
In reality, many people will land on your product pages from elsewhere on the web without ever having seen the rest of your website. They’ll be completely unaware of your brand and new to your products.
In the next part, you’re going to learn how to make your product pages shine.
How to build incredible Shopify product pages
You already know your products are awesome, now you need to get the right information across so anyone visiting your product pages knows this too. You can do this by employing these best practices when building all of your product pages on Shopify.
Have a clear CTA
The sole function of your product page is ultimately to sell the product. Everything else on the product page is just there to further convince the customer to hit the ‘Add to Cart’ button. For this reason, your CTA - the ‘Add to Cart’ button - needs to stand out more than anything else on the page.
Everything you need to grow your store, all in one place
Everything you need to grow your store, all in one place
Everything you need to grow your store, all in one place
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