E-commerce Tips to Look At in 2021 For Shopify Store Owners

If you own an online store, you must know by now the struggle to generate conversions. You have pulled out many marketing tactics to attract more potential customers into your store only to find them choose another competitor. Or, you might have seen the bulk abandoned cart, hoping that people will eventually buy the product when they don't.

Running an eCommerce store on a platform like Shopify requires a great deal of patience and persistence. No matter how long you've operated the store, getting customers is always an issue. Especially when something goes south, owning an online business can be even more challenging in today's internet landscape. Many people can easily open up an eCommerce store; however, only a few stand still against all odds. 

The COVID-19 pandemic was a true example of how things can shatter into pieces in the blink of an eye. Countless businesses were forced to close during these terrible times, suggesting that conventional shops were prone to monumental events like this. What about eCommerce businesses? Do they withstand the failure during the pandemic? 

Ecommerce Growth During Pandemic 

Although the year 2020 seemed awful for many industries, eCommerce stores faced the opposite results. As the population needed to stay at home during the lockdown, they could only purchase their necessities from online stores.

This is the main reason for a sudden surge in eCommerce sales. A third of Shopify owners saw an increase in revenue by about 40% during the pandemic. The data sounds promising for online store owners as they can expect more sales in the outbreak situation. However, you must note that this growth was fueled by the condition that people had no choice but to stay home. This situation won't last forever, though. People are getting back to work, and more businesses will be opening soon. If you can't keep up with the new situation and yet aren't making any improvement for your Shopify stores, you'll lose. You need to update your strategy constantly to attract potential customers, especially after the pandemic ends.

Here are the six tips we think will help you grow your eCommerce business even more in 2021.

Six Tips to Improve Customer Experience on Your Shopify Store

1. Conduct Customer Research

Technology isn't the only one that changes over time. Customers are continually changing in behavior, needs, and preference. That's why it's essential to keep up with these changes by conducting customer research.

Customer research includes gathering data about your target customers and then analyzing them to understand better what they need. With insights from customer research, you can take the right actions to improve your eCommerce store. For example, if your target customers rely on vouchers when making a purchase, you can send them follow-up emails that offer special coupons.