The Loyalty Boost: Leveraging Judge.me Reviews during BFCM
By Akohub team
Nov 23, 2023
Customer reviews are a valuable source of feedback for your business, serving as a potent tool to nurture trust, loyalty, and referrals among your customer base. In today's digital age, online reviews have become a cornerstone of consumer decision-making. Their widespread presence is undeniable; they permeate every facet of our lives, from helping us choose the perfect product to finding the ideal product. What's truly remarkable is the level of trust that these reviews command.
Many consumers now place online reviews on par with personal recommendations from friends or family. Emplifi's recent research further underscores this trend, revealing that a staggering 87% of consumers prioritize real-life customer reviews and ratings when making purchasing decisions, far outweighing the influence of influencer or celebrity reviews, which impact only 50% of consumers. Additionally, the study found that a substantial 58% of those surveyed highly value product images and videos shared by actual customers when researching products online. This data highlights the growing importance of authentic, peer-generated content as a pivotal factor in shaping consumer preferences and steering purchasing decisions.
In this blog, we'll explore how you can build trust and boost customer loyalty using reviews, with a particular focus on leveraging Judge.me. We'll also go through strategies to make your reviews work for you, culminating in a special emphasis on harnessing the potential of Black Friday and Cyber Monday (BFCM) for review generation and loyalty.
Building trust through reviews
The Influence of reviews on consumer trust
In today's digital age, trust is more important than ever. Whether you're searching for the perfect restaurant, a new smartphone, or even a vacation spot, you're likely to encounter a world of reviews guiding your choices.
Why do we trust online reviews so much? It's not just about reading a stranger's opinion. Psychologically, we find comfort in numbers and peer opinions. When we see others affirming a product or service, it reassures us that we're making a good decision. This phenomenon is known as "social proof," and it's a significant driver of consumer trust in reviews.
On the other hand, 92% of consumers, as reported in a survey by Fan & Fuel, hesitate to make a purchase if there are no reviews. This statistic underscores the critical role that reviews play in our buying decisions, highlighting that they are not just a nice-to-have but a must-have for businesses.
Strategies to boost customer loyalty with reviews during BFCM
Your most valuable customers are those who keep coming back for more. While they may not always make the largest individual purchases, the cumulative revenue generated by repeat buyers often surpasses that of one-time, big-ticket purchasers. Beyond this financial advantage, loyal customers offer additional benefits, such as free word-of-mouth advertising and positive online reviews.
Shopify boasts strong integrations with a wide range of apps, having the right tools at your disposal can make all the difference. Judge.me and Ako Marketing are two indispensable tools that can significantly impact your strategy, particularly during the Black Friday Cyber Monday (BFCM) shopping event. When it comes to building customer loyalty, amplifying reviews, and unleashing the power of user-generated content, Judge.me and Akohub’s Loyalty Program offer different benefits. To help you establish and nurture a loyal customer base, here's a list of effective strategies to consider.
