Shopify Follow-Up Emails: 9 Best Ideas And Examples
By Chance
Oct 13, 2021
It is difficult for brands to send relevant emails to the audience in the digital age because they can't be sure if every recipient would receive the messages well. But there is one type of email that is always relevant: Follow-Up Emails.
These emails are sent whenever a visitor or customer has engaged with you or taken a specific action on your website. Sending effective follow-up emails is essential for customer activation, retention, and repeat purchase. More than that, they show that you are listening and catering to customer needs.
Follow-up emails work because they can be highly relevant to each recipient, and have the potential to not only generate more revenue, but also improve the user experience, and keep your brand top of mind. From welcome to reviews and refund, reaching out with follow-up emails keeps the dialog going for the best satisfaction.
In this post, I will take you through the 9 best follow-up email ideas with real-life examples so you can use them to your advantage. Even better, you can automate these follow-ups with AVADA Email Marketing and have peace of mind, so what is not to love? Let's get started!
Why does your Shopify store need follow-up emails?
According to research, email marketing is a well-spent investment with an ROI of $42 for every dollar spent. Follow-up emails are vital to this result for being more relevant to customers than other digital interaction types, since you are extending an existing interaction and making customers know their needs are heard.
Customers feel more valued when a brand reaches out to them in a personal and genuine way. In fact, personalization is the number one tactic that savvy email marketers use to improve performance.
Automating your follow-up emails won't take out the human element either. An automated email tool helps you optimize the working process and interact with customers in a meaningful way. Because you can respond almost instantly with trigger actions by users and set up an automated series, you have the opportunity to nurture a long-lasting relationship with recipients.
Must-have Shopify follow-up emails (with examples)
Take a look at these 9 types of follow-up emails with examples to add to your marketing arsenal. I will also show you which automation tool to consider and how to make the most of each email. Let's begin!
1. Welcome email
A welcome email is the first email for someone who just joined your mailing list. You can create a welcome email for new customers or new subscribers. According to data from Vero, the open rate for a welcome email is 50%, which is 86% more effective than standard newsletters. Shoppers pay more attention to your welcome messages, so you have an excellent opportunity to engage here.
Your welcome emails can do the following:
Sending a warm welcome to new subscribers
Setting the right expectations about future communications
Giving users an incentive for the next purchase
Directing subscribers to your other channels
Introducing your brand
Take a look at the example email from Overstock above: Subscribers can immediately receive a 15% off coupon for signing up, making their next purchase already much more exciting. But, of course, you can get more creative and send more than just a discount code.
Think of the welcome email as the start of a new friendship, and treat your subscribers as friends that you want to take care of, then you will find a suitable voice.
